Project Overview
Music City Prep Clinic reached out to us to create a series of lighthearted commercials that would spread awareness about their services in an entertaining way. Our goal was to showcase the personal experiences of clients in a relatable and humorous format. The result was a collection of three engaging 30-second commercials that aired on television and across social media.
Project Approach
To bring these stories to life in a fun and memorable way, we took inspiration from the style of Drunk History. Here’s how we made it happen:
- Casting & Character Development: We cast a variety of comedic actors to play both storytellers and reenactment characters. This added a layer of humor and authenticity to the narratives.
- Script & Dialogue Creation: We crafted scripts based on real-life experiences at Music City Prep Clinic, ensuring each story was both informative and funny.
- Reenactments: After filming the storytellers describing their visit to the clinic, we reenacted their experiences using different actors, carefully syncing the original dialogue to the new characters for comedic effect.
- Production: We coordinated a detailed shoot schedule to seamlessly capture both the storytelling and reenactment scenes in a creative, yet efficient way.
- Post-Production: Our editing team worked meticulously to match the audio of the storytellers with the reenactment actors, perfecting the comedic timing and making sure the final product was polished.
Project Outcome
The commercials succeeded in blending humor with important information about Music City Prep Clinic, producing excellent results:
- Increased Visibility: A noticeable rise in social media interactions and shares, particularly around the funny and relatable nature of the commercials.
- Clinic Visits: A marked boost in the number of new clients visiting Music City Prep Clinic after the ads aired.
- Engagement: High levels of positive engagement from the target audience, appreciating the fresh approach to health-related content.
- Positive Reviews: Praised by both the client and viewers for its unique, creative spin on healthcare messaging.
- Impact on Community: Helped reduce stigma and start conversations about HIV prevention in a light, accessible way.
In short, the campaign not only met Music City Prep Clinic's objectives but also created a lasting, positive impression within the community.
