Open Video
Portfolio Details Image
Client Name
Music City Prep Clinic
Project Category
Video Production
Destination
Television, Social Media
Industry
Healthcare

Project Overview

Music City Prep Clinic approached us to create a vibrant series of commercials showcasing the benefits of PrEP, an anti-HIV drug. Our mission was to highlight diverse scenarios where PrEP could make a difference. The final product was three captivating 30-second commercials that aired on television.

Project Approach

To capture the essence of PrEP in everyday life, we adopted a multi-location shoot with a diverse cast. Here’s how we did it:

  • Location Scouting: We filmed at five unique locations, ensuring each setting resonated with our target audience.
  • Casting Talent: We hired eight professional actors to portray various relatable characters.
  • Script Development: Crafted engaging scripts to reflect real-life scenarios, including a young man with his parents, a couple in their 20s, and more.
  • Production: Managed a seamless shoot schedule to efficiently capture each scene with precision and creativity.
  • Post-Production: Edited the footage to produce three polished 30-second commercials, each telling a powerful story about PrEP's impact.

Project Outcome

Our commercials successfully conveyed the importance and accessibility of PrEP, reaching a broad audience. The results were phenomenal:

  • Increased Awareness: Significant rise in public knowledge about PrEP and its benefits.
  • Engagement: High engagement rates on social media platforms where the ads were shared.
  • Clinic Visits: Boost in the number of people visiting Music City Prep Clinic for consultations.
  • Positive Feedback: Received rave reviews from both the client and the target audience.
  • Awards: The commercials were nominated for local advertising awards.
  • Impactful Messaging: The campaign helped normalize discussions around HIV prevention.

To wrap it up, the commercials not only achieved the client’s goals but also made a lasting impact on the community by promoting health and prevention.

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