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Music City Prep Clinic

Clinic TV Ad

Project Category
Client
Music City Prep Clinic
Industry
Healthcare
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Project Overview

Music City Prep Clinic partnered with Push Focus to produce a series of television commercials designed to raise awareness of PrEP in a way that felt approachable, relatable, and authentic. Rather than relying on clinical messaging, the campaign focused on real-life situations and diverse groups of people who could benefit from HIV prevention, helping normalize the conversation while encouraging viewers to take the next step toward protecting their health. The campaign resulted in three 30-second commercials that aired on television and across digital platforms.

The Challenge

Healthcare advertising often struggles to balance education with engagement, especially when addressing topics that still carry social stigma. Music City Prep Clinic needed a campaign that could communicate the benefits of PrEP without feeling overly medical or intimidating. Our team developed a concept centered on everyday people and genuine moments, creating commercials that informed viewers while remaining warm, inclusive, and memorable.

  • Produced a campaign consisting of three 30-second television commercials.
  • Featured a diverse cast representing multiple demographics and lifestyles.
  • Filmed across several Nashville-area locations to create authentic, relatable settings.
  • Balanced educational messaging with a cinematic, approachable visual style.
  • Delivered broadcast-ready commercials optimized for television and digital distribution.

Project Results

The finished campaign helped Music City Prep Clinic communicate an important public health message in a way that felt human and accessible. By focusing on relatable storytelling and high-quality production, the commercials increased awareness while reinforcing the clinic’s welcoming, judgment-free approach to care.

  • Created three polished commercials for television and social media.
  • Elevated the clinic’s brand with professional, cinematic production.
  • Helped normalize conversations surrounding HIV prevention and PrEP.
  • Delivered versatile marketing assets that could be used across multiple platforms.
  • Produced a campaign that combined educational messaging with engaging storytelling.

The campaign demonstrated how thoughtful creative direction can make sensitive healthcare topics more approachable. By blending authentic performances, polished visuals, and clear messaging, the commercials gave Music City Prep Clinic a compelling campaign that informed viewers while building trust with the community.

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