Push Focus partnered with RCA Records and gospel artist DOE to produce a documentary series and extensive promotional content surrounding the release of her album. Centered on authentic interviews and cinematic storytelling, the project explored DOE’s personal journey, creative process, and the inspiration behind her music. In addition to the long-form documentary, the campaign included more than 40 pieces of short-form content designed to keep audiences engaged throughout the album release.
The goal was to create a campaign that went beyond traditional music promotion by giving fans an authentic look into DOE’s story as an artist. The project required capturing meaningful interviews, producing engaging promotional content, and developing a cohesive visual narrative that could be adapted into both long-form documentaries and a steady stream of social media content. Every piece needed to feel personal, cinematic, and consistent with DOE’s brand.
The completed campaign gave RCA Records and DOE a comprehensive collection of promotional assets that strengthened fan engagement throughout the album release. By combining documentary filmmaking with strategic short-form content, the project created a deeper connection between the artist and her audience while providing a consistent stream of engaging media across digital platforms.
The project demonstrates how documentary filmmaking and strategic content creation can work together to amplify an artist’s story. Through thoughtful interviews, polished cinematography, and a multi-platform content strategy, Push Focus helped transform an album launch into a compelling campaign that kept audiences connected before, during, and after the release.
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