Sign up for our video production retainer to secure a dedicated partnership that delivers consistently exceptional, brand-tailored video content designed to captivate your audience and drive business growth.
A video production retainer is an agreement between a business and a video production company where the business pays a set monthly fee for ongoing video services. This arrangement ensures that the production company is always available to handle the business’s video needs without the hassle of negotiating new contracts for each project.
Think of it as a subscription for video content creation. Just like you might have a retainer with a lawyer or a graphic designer, a video production retainer guarantees you prioritized service, consistent quality, and a steady flow of video content to keep your brand vibrant and engaging.
One of the biggest benefits of a video production retainer is consistency. When you work with the same team regularly, they get to know your brand inside and out. This familiarity leads to more cohesive and on-brand content. Plus, having a retainer ensures your video content pipeline is never dry, keeping your marketing efforts fresh and current.
Another advantage is cost efficiency. With a retainer, you often get a better rate than if you were to pay for each project separately. It also helps with budgeting since you know exactly how much you’ll be spending on video production each month. This financial predictability can be a significant boon for businesses looking to manage their marketing budgets effectively.
Retainer clients often receive priority over ad-hoc clients, ensuring faster turnaround times.
Retainer agreements can be tailored to meet specific needs and can be adjusted as your business evolves.
Ongoing relationships mean the video team understands your brand and can produce higher quality content.
A video production retainer can be a game-changer, but it’s not for everyone. If your business relies heavily on video content for marketing, training, or internal communications, a retainer ensures you always have professional video services at your disposal. It’s ideal for companies with ongoing video needs, like frequent social media posts, monthly webinars, or regular product videos.
However, if your video needs are sporadic or one-off, a retainer might not be the best fit. Businesses that only require a few videos a year might find it more cost-effective to pay per project. Assess your video production needs honestly to determine if a retainer aligns with your business strategy and goals.
Do you need a consistent output of video content?
Can you allocate a monthly budget for video production?
Are your marketing and communication goals video-centric?
Do you see video as a crucial part of your long-term strategy?
The Steps of Setting Up a Video Production Retainer
Setting up a video production retainer begins with an initial consultation. During this meeting, you’ll discuss your business’s needs, goals, and the type of video content you want to produce. This is a collaborative process where both parties align on expectations, deliverables, and timelines.
Once the details are ironed out, you’ll sign a retainer agreement outlining the terms of the arrangement, including the monthly fee, scope of work, and any specific conditions. After the agreement is signed, the production company will start planning your content calendar, ensuring a steady flow of video projects that align with your marketing strategy.
Every retainer begins with a conversation about your business, marketing goals, and content needs. We’ll learn about your audience, discuss the types of videos that will have the greatest impact, and identify how ongoing video production can support your long-term objectives.
Based on our discussion, we’ll create a custom retainer proposal outlining the recommended scope of work, production schedule, deliverables, and pricing. Together, we’ll review the plan, answer any questions, and make adjustments to ensure it aligns with your goals and budget.
Once the proposal is approved, we’ll finalize the partnership with a straightforward retainer agreement. This document outlines the services included, project workflow, timelines, billing, and other key details so everyone has clear expectations from day one.
With the agreement in place, we’ll begin planning your content. Together, we’ll build a content calendar, prioritize upcoming projects, schedule production days, and create a strategy that keeps your marketing efforts consistent throughout the retainer.
Ongoing communication keeps every retainer running smoothly. We’ll meet regularly to review completed projects, discuss upcoming priorities, evaluate performance, and make strategic adjustments so your video content continues to support your evolving business goals.
As a retainer client, starting a new project is streamlined and straightforward. You’ll typically kick off with a brief meeting to outline the specifics of the new project. This is where you’ll discuss your vision, objectives, and any particular requirements or deadlines.
From there, the production company will handle the rest. They’ll create a project plan, script, storyboard, and schedule the shoot. Throughout the process, you’ll have regular check-ins to review progress and provide feedback, ensuring the final product meets your expectations and aligns with your brand’s voice and style.
Every project starts with a clear understanding of your goals, audience, timeline, and vision. Together, we’ll define the creative direction and build a roadmap for a successful production.
Once the strategy is in place, we handle the planning. From scripting and storyboarding to scheduling, locations, and logistics, we prepare everything needed for an efficient shoot.
Our team captures every scene with professional equipment and an experienced crew. We focus on creating high-quality footage while keeping the production organized and on schedule.
We edit the footage, refine the pacing, add graphics, music, sound design, and color correction, then deliver a polished final video ready to share.
You’ll have opportunities to review the project throughout the editing process. We gather your feedback, make thoughtful revisions, and ensure the final video aligns with your vision before delivery.
Discover why clients continue to trust Push Focus with their most important projects.
“From Nashville Software School’s first encounter, Push Focus Media has worked to understand our organization, brand, and goals to tell our story through video. Their technical expertise in recording, lighting, staging, and editing is top notch, but the real value comes in their storytelling and strength interviewing.”
“My company, Southwestern Consulting, and I have been using Push Focus for months for a variety of projects–promo videos, training videos, events. If you need a videographer who understands corporate branding and goals, Push Focus is it. They’re also great communicators and listen well to our feedback.”
“I have worked with Push Focus on many different projects throughout the years and Matt always produces high quality work. He is highly creative and very responsive during the planning process. You can count on him for consistently impressive finished products.”
Please fill out the form below, and we’ll be in touch as soon as possible. We appreciate your interest and will respond promptly to answer your questions, discuss your needs, or help you take the next step.
