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Video Marketing Trends and Stats 2020


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Storytelling is an ancient art that has withstood the passage of time. What once came in verbal form along with gestures and expressions is now a concoction of zeros and ones lighting up our faces through our screens of choice. In today’s world, the most popular content we humans prefer to receive our “stories” through is video. After digesting these video marketing trends and stats for 2020, it will become very clear that if you want to increase conversion and exposure, a video marketing strategy is the key to your success.

TLDR (that’s Too Long; Didn’t Read for all you non-Redditors): Since we are about to prove how people simply do not read anymore, here’s a video highlighting some powerful video marketing stats that, in all honesty, shocked us a bit.

Still with us? Let’s start with taking a quick look at the many forms of marketing video content:

  • Branding
  • Commercials/Ads
  • Explainers
  • Tutorials
  • Customer testimonials
  • Product videos 
  • Presentations
  • Video blogs (vlogs)
  • Webinars
  • Live streams
  • Interviews

Dive a little deeper into the different styles of video marketing to see which ones are right for you: 11 Types of Marketing Videos You Need to Know in 2020

Let’s now scroll through the latest video marketing trends and statistics to drive home just how powerful video content is in our digital age. Marketers, prepare yourselves to be amazed.

Video Trends:

video marketing use

Video isn’t going anywhere. In fact, these stats show that the amount of video passing through the interwebs is growing at an exponential rate. All aboard the video train!

Preference

  • After Google, YouTube is the second most popular website. (Alexa)
  • 6 out of 10 people would rather watch online videos than television. (Google)
  • 59% of executives say they would rather watch a video than read text. (Wordstream)
  • 72% of customers would rather learn about a product or service by watching a video. (HubSpot)

Retention

  • Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia)

Consumption

  • Mobile video consumption increases by 100% every year. (Insivia)
  • 78% of people watch online videos weekly, and 55% view online videos daily. (HubSpot)
  • Users view more than 1 billion hours of video daily on YouTube. (YouTube)
  • 81% of businesses use video in their marketing strategy — up from 63% over the last year. (Hubspot)

Device

  • 75% of all video plays occur on mobile devices. (eMarketer)
  • People are 1.5 times more likely to watch video on their mobile phones. (Facebook)

Future

  • By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times more than it was in 2017. (Cisco)
  • A Facebook executive predicted that their platform will be all video and no text by 2021. (Quartz)
  • In 2020 there will be close to 1 million minutes of video crossing the internet per second. (Cisco)

Social Video Stats:

video marketing disucssion

Social networks are prioritizing video content with good reason – it’s what the people want. Don’t get left behind in a sea of text and images. Instead, as these video marketing trends imply, use video messaging to increase your chances of being seen and heard.

Preference

  • 65% of people use YouTube to help them solve a problem. (Google)
  • 45% of Twitter users want to see more videos from celebrities. (Twitter)

Consumption

  • Facebook has over 8 billion daily video views. (TechCrunch)
  • Snapchat users watch 10 billion videos daily. (Mashable)
  • Over 1.9 billion people use YouTube (one-third of the internet). (YouTube)
  • 75 million people visit Facebook’s video platform every day. (Adweek)

Shareability

  • Social video gets shared 1200% more than text and images combined. (Wordstream)
  • Social media posts with video receive 48% more views. (HubSpot)
  • Video campaigns on LinkedIn have 50% view rates. (LinkedIn)

Device

  • 90% of Twitter video views occur on a mobile device. (Twitter)

Sales

  • The highest earner last year on YouTube was a 7 year old who made $26 million. (Forbes)
  • 62% of people said they were more interested in a product after seeing it in a Facebook Story. (Marketing Land)
  • Facebook video promotions are now equally as popular as Facebook photo promotions. (Socialbakers)
  • Mobile video ad spend is expected to be around 72% of the total digital ad spend this year. (eMarketer)
  • 81% of businesses prefer to use Facebook for video marketing. (Buffer)

Video Marketing Stats:

Are you ready for some inspiration to ramp up your focus on video marketing strategy? Look no further than these astoundingly powerful video marketing stats that prove using video increases brand awareness.

Preference

  • 85% of consumers want to see more video content from brands. (Hubspot)

Retention

  • 97% of marketers say video has helped users gain a better understanding of their products and services. (Hubspot)

Consumption

  • 50% of viewers aged 18-34 said they would stop what they were doing to watch a video from their favorite creator. (Google)
  • YouTube videos get over five billion views every day (VideoNitch)
  • 25% of companies publish videos every week. (Buffer)

Traffic

  • Videos attract 300% more traffic and help to nurture leads. (MarketingSherpa)
  • Video increases organic search traffic on a website by 157%. (Conversion XL)
  • Adding video to your emails can increase click rates by 300%. (HubSpot)
  • On average, people spend 2.6x more time on pages with video than without. (Wistia)

Sales

  • Including a video on your landing page can increase your conversion rate by up to 80%. (Unbounce)
  • Nearly 50% of internet users look for videos related to a product or service before visiting a store. (HubSpot)
  • 65% of executives have gone to the marketer’s site and 39% have called them on the phone after watching a marketing video. (Forbes)
  • 52% of marketers say video is the type of content with the best ROI. (HubSpot)
  • 64% of consumers will make a purchase after watching branded videos on social platforms. (Tubular Insights)

SEO

  • A website is 53 times more likely to reach the front page of Google if it includes video. (Insivia)

Video Marketing Best Practices:

inspiring video marketing

Make sure you get the most out of your video campaigns by keeping these valuable insights in mind before you start creating.

  • Videos under two minutes long get the most engagement. (Wistia)
  • 85% of Facebook videos are watched without sound, while 60% of Instagram Stories are watched with the sound on. (Instagram)
  • 82% of consumers hate autoplay so Google Chrome blocks autoplay ads. (Marketing Land)
  • 33% of viewers will stop watching a video after 30 seconds, 45% by one minute, and 60% by two minutes. (Ad Age)
  • 65% of viewers skip online video ads as soon as possible. (CNBC)
  • 73% of B2B marketers say video positively impacts their ROI. (Tubular Insights)

Wrapping It Up:

The numbers don’t lie! As a marketer, video content needs to be your number one priority. People simply don’t take well to any other format of messaging. As a Nashville video production company, we are seeing tons of companies, both large and small, moving here with huge ambitions and we are here to help. Stunning and thoughtful videos are a powerful tool to set you apart and ensure the success of your business in this extremely competitive landscape.

Give us a shout!

Email: info@pushfocus.com

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