Established in 2009, Newton Nissan was built on the principles of honesty, integrity, and teamwork. What this leads to is an ability to Change Your Experience™ from the stressful, slow, and pushy-tactics that haunts many car dealerships to the easy, no-hassle experience that Newton Nissan offers to all customers.
ClientRequest
Newton Nissan wanted to create a series of television commercials and wanted them to be unique. Everybody has seen the standard dealership commercial that talks about inventory, prices, specials, etc. They wanted to create something that was closer to a national spot for a larger brand and they wanted it to be memorable.
OurStrategy
Using a modified car outfit, we created 3 commercials that personified a rundown car, ready to be traded in. With the right casting and production design, these commercials were a huge success for the client and led them to create another series of 3 commercials only a year later.
