Newton Nissan wanted to create a series of television commercials and wanted them to be unique. Everybody has seen the standard dealership commercial that talks about inventory, prices, specials, etc. They wanted to create something that was closer to a national spot for a larger brand and they wanted it to be memorable.
Our Strategy
Using a modified car outfit, we created 3 commercials that personified a rundown car, ready to be traded in. With the right casting and production design, these commercials were a huge success for the client and led them to create another series of 3 commercials only a year later.
Did a full casting process w/ over 200 submissions
Found locations to film 6 commercials
Filmed 6 commercials (& multiple social media spots) in 3 days
Edited 30 second & 15 second versions of each commercial
