In 2012, co-founder Adam Diskin connected with his friend Todd Evans to begin their journey in building Nashville’s first and only craft cidery. Not only did they want to bring true craft cider to Tennessee and the South, but they focused on making cider the traditional way by crafting cider solely using fresh pressed apples to break the mold of overly sweet cider.
ClientRequest
Diskin needed a video to show what makes their cider unique. Fresh-pressed…gluten-free…no sugar added. And uniquely Nashville. A little bit of English tradition in the American south.
OurStrategy
We filmed all the different Diskin Cider varieties in front a green screen, falling in water in front of a black background, and rotating in front of black. We also filmed fruit falling into water to supplement. We then put together a custom edit to show the joy of pouring and drinking custom cider. Not to mention, we drank too many Diskin Ciders in the process to count.
