Open Video
Portfolio Details Image
Client Name
Provident Music Group
Project Category
Animation
Destination
Social Media
Industry
Music

Project Overview

We had the absolute blast of creating an 80's themed lyric video for the fabulous Christian artist, Matthew West. Picture this: a DeLorean zipping through vibrant Tron-like scenes, with lyrics grooving in and out. It was a dazzling, retro ride from start to finish!

Project Approach

To bring this retro dream to life, we followed a sparkly plan:

  • Concept Development: We brainstormed and designed the perfect 80's theme, complete with neon lights and futuristic vibes.
  • Storyboard Creation: Our team sketched out every scene to ensure a seamless flow and engaging visuals.
  • 3D Animation: We modeled the iconic DeLorean and crafted the dynamic Tron-inspired backgrounds to give the video its electrifying feel.
  • Lyric Animation: We synchronized animated lyrics to match the beat and enhance the viewer's experience.
  • Final Edits: We polished the video with vibrant colors and smooth transitions to make it truly pop.

Project Outcome

The final product was a vibrant, high-energy lyric video that left fans and the artist himself thrilled:

  • Fan Engagement: The video garnered thousands of views within the first week, boosting fan interaction on social media.
  • Visual Appeal: The neon and Tron-inspired visuals captivated audiences, making it a memorable experience.
  • Brand Consistency: The video stayed true to Matthew West's brand while adding a fun, nostalgic twist.
  • Positive Feedback: Both the artist and fans praised the creativity and execution of the video.
  • Increased Reach: The video helped Matthew West reach new audiences, thanks to its shareable and eye-catching nature.
  • Enhanced Online Presence: The video's success contributed to a noticeable increase in the artist's online presence and engagement.

This project was an incredible journey through time, bringing the magic of the 80's to a modern audience with flair and style.

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