Create A Commercial Using Only Stock Video

Create A Commercial Using Only Stock Video


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When creating commercials or marketing videos, there’s no limit to what’s possible when you’re creative. However, there are times when filming isn’t an option, which can put a damper on your vision. That’s why we set out to create a commercial using only stock video. Being stuck at home right now, we decided to look to the future when we could travel again and create a spec travel commercial for Expedia. Check out our video using only stock footage and then 5 tips for using stock video in your own commercial or video.

Here are the tips we came up with to make stock video more effective.

1. Concept

Pick a concept that doesn’t require the same person throughout. It’s not that you can’t show people, but you more than likely won’t be able to find multiple stock clips with the same person, so make sure that’s not important to your creative idea.

Tip: You may benefit from browsing your stock footage catalogue of choice while brainstorming your concept. Seeing what’s available to you will not only help you avoid any speed bumps later on in the process, but may also inspire your conception of the concept you go with.

2. Voiceover

Because the footage might not be very cohesive, a voiceover can go a long way to tying everything together. Getting your message across strictly using stock footage can be very difficult, as stock footage clips are created to be as vague as possible so it can be used for a wide variety of projects. This is helpful for us, but also means we shouldn’t rely solely on the visuals. You likely need to utilize your audio to give your viewers the context of what they’re looking at.

3. Sequence Settings

Stock footage can come in all shapes and sizes, i.e. different resolutions, aspect ratios, and frame rates. Pick the settings that make the most sense for your video, and convert the other videos to the same. For example, if your video is 24 fps and one of the clips is in 60 fps, you can either convert it to 24 fps (which would skip frames) or make it slow motion.

4. Motion Graphics

Custom motion graphics can help tie the different clips together, as well establish branding for your company or product. Motion graphics can really help distract from the fact you’re using stock footage— viewers may not even realize you’re using stock footage if your branding is showcased via clean & accessible motion graphics.

5. Color Grade

There is no standard for how stock video clips will be color graded, so it’s easy for the video to feel disjointed without adjustments. Because you will likely be using footage made by several different creators, you will be dealing with footage filmed on different cameras, using different settings, resolutions, white balances, etc. One way to make the clips feel more cohesive would be to use a color LUT (Lookup Table), so that the color grade is consistent throughout the final video.

A LUT (Lookup Table) is a color modifier that will take in your footages color values and output corresponding colors based on a predetermined color palette. This is an easy way to get your footage to pop, as professional colorists have already done a large amount of the work for you by creating the LUT.

In fact, here is a set of free LUTs we created for this project.

10 FREE LUTs

Wrap Up

These are just some of the ways you can effectively use only stock video to create a commercial. If you have other tips, please comment below!


How Video Can Help Businesses During The COVID-19 Outbreak

How Video Can Help Businesses During The COVID-19 Outbreak


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With so many business owners and marketers working from home due to the COVID-19 outbreak, we thought we’d provide some guidance on ways to help your business survive the resulting economic crisis of this pandemic through the use of video. Communication methods and marketing strategy may seem a little hazy right now, but company connectivity and brand awareness are two crucial elements that will help keep companies afloat. In an effort to be as helpful as possible, we’ve put together a guide to video connectivity and marketing during these unprecedented times.

Connection

Video is very useful for complex or sensitive conversations, as it feels more personal than written or audio-only communication. Sometimes seeing the person you are meeting with ends up helping move a project along more efficiently. Visual cues can increase knowledge between coworkers, as a lot is said with our body language and facial expressions. Another benefit of staying connected is that it can help reduce the sense of isolation among team members. Working from home can be lonely!

Video Options For Connectivity During COVID-19

Internal Communication Videos

These videos don’t have to be full-on produced, just informative to employees with clear audio. Think of this type of video as a quick way to share a presentation or announcement with a group of people without the pressure of being live. Here are a few ways to get this type of video:

  • Use the camera on your phone or computer to record, upload the video file to your shared network, and share the link.
  • If video quality is somewhat important, you could bring in a small video production crew (1-2 people) to record the video at a higher quality and have them edit it quickly/efficiently.

Video Conferencing

Amidst the call for social distancing, face-to-face meetings are easily replaced with virtual ones. Do you already have a platform that allows video conferencing? If so – use it! If not, here are some free resources you can start using immediately. Some companies have even opened up advanced video conferencing features free of charge.

  • Google Hangouts Meet
    • Now through July 1, 2020 all G Suite customers can use advanced Hangouts Meet features, like larger meetings (up to 250 people), live streaming and recording.
  • Zoom
  • UberConference
    • To ease disruption from COVID-19, UberConference Free now allows longer call duration and up to 50 participants.
  • Skype
    • Skype allows group video calls with 50 people at once. For this service to be free all users must stay within Skype (no outside calling).
  • Facebook Messenger
    • Messenger allows up to 50 people on a call with 6 of them able to utilize video conferencing.
  • FaceTime (Apple only)
    • If you have an iPhone or iPad you can use FaceTime to video chat with up to 32 people.
  • WhatsApp

Video Marketing

Why Is Video Marketing Important Right Now?

We’ve been seeing that marketing experts are recommending NOT to slow down on your marketing efforts. In fact, some are insisting that doubling down is the way to go. It may feel a little strange right now to be thinking about this but being prepared to succeed can’t be a bad thing, can it?  

According to Wordstream, “The best thing that we can do as marketers is to look forward and to calm the nerves of consumers as best we can by having clear, concise, and accurate messaging”. And the best way to deliver that messaging? The latest statistics show that it’s through video. One stat in particular that really drives home why video is the ultimate marketing tool is that “Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text” (Insivia). Video content is a marketer’s best chance at connecting with their audience and therefore, continuing to build their brand during these trying times.

“You may not see the biggest return right away, but in the long term, you will.” – Neil Patel

Video Options for Marketing During COVID-19:

Animated Videos

No need to gather a crew together, which means an A+ in social distancing. Animated video creation can be handled 100% online. Another benefit of animation is that the creators can get extremely specific with the flow of the video, since the content is being generated – not captured.

Testimonial Videos

How is your company handling COVID-19? Making a testimonial style video to let your audience know important updates and changes can bring community and function together. Showing leadership and transparency is what your audience needs right now and it will help reinforce your brand’s credibility. If you would like to have a little more formality to your video, this is the way to go. Here are the ways to capture this type of video (same as Internal Communication Videos):

  • Use the camera on your phone or computer to record, make any small edits using built-in software on your phone or computer (like cutting out the section of your turning the camera on and off), and upload to your social platform of choice.
  • If video quality is somewhat important, you could bring in a small video production crew (1-2 people) to record the video at a higher quality and have them edit it quickly/efficiently.

Live Streams

For more of an informal, “real-talk”, style video that allows your audience to receive your message in real time – live streaming is your top choice. With how often things are changing amid this time of crisis, live streaming could be the perfect way to quickly communicate to your audience in an authentic and compassionate way. Here is a list of some free live streaming sites:

  • Social Media Live Streaming Apps:
  • Live Streaming Platforms:
    • Twitch
      • Twitch was originally for gamers to stream play but it’s moving into more varieties of entertainment. And it’s one of the “biggest cash cows in video history,” (SodaPDF). 
    • YouTube
    • OBS Project
      • With OBS you can stream from your computer while also capturing, rendering, and uploading video and data simultaneously. OBS can stream to many different platforms such as Twitch, Youtube, Instagram, and Facebook. 

Technical Tips

Lighting

Here’s a quick tip on how to make sure you are as well lit as possible for your work from home videos. You don’t have to purchase any equipment, just use a nearby lamp, or position yourself near a window for natural lighting. It will do wonders to help your audience get the full message if the video is clear.

Audio

People can get past bad video quality, but bad audio is unforgivable. It immediately takes somebody out of the moment and ruins a video. We suggest using a boom mic or lavalier microphone to record your audio. If that’s not possible, at a minimum, make sure you’re in as quiet of a room as possible and that you’re as close to the camera (and therefore the microphone) as possible.

Graphics

One element that quickly add production value to even a webcam video is adding some graphic elements. There are free resources available online that you can use to add some wow factor, and therefore legitimacy.

Also, since graphics and animation are all done from home, this is something that could easily be sent to an editor or production company (like Push Focus) to add graphics professionally. 

Budget Concerns

Is all of this overwhelming seeing as how you just got the word that your marketing budget was cut drastically? Don’t worry! If getting video started right this second isn’t in the cards, that is totally understandable. Instead, use this time to plan your video marketing strategy! That way, you can hit the ground running when things start to improve.

A Note From Push Focus:

As a Nashville video production company, our community has been through an EF-3 tornado leading into a global health and economic crisis, and times are tough. However, we are genuinely here to provide assistance to business owners and marketers in our city.  If we can safely focus on the future, let’s give it a whirl. If you have an idea and could use our services, please let us know. We understand and are here to help if you need anything we can offer.

Email us at info@pushfocus.com or fill out our contact form.

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11 Types of Marketing Videos You Need to Know About in 2021

11 Types of Marketing Videos You Need to Know in 2021


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Video is here to stay. In fact, video content has become the most effective way for brands to communicate with their audience. If you need some fuel to light your fire and get you into video creation mode, take a look at these powerful statistics that prove video deserves a big chunk of your marketing brain. Here is a list of the different marketing video types that businesses are using as part of their strategy in 2020.

Branding

Branding videos are a way for companies to show who they are and what they are all about. They usually run anywhere from 30 seconds to 2 minutes and are a visually stunning way to communicate a brand’s mission and vibe.

Video produced by: Push Focus

Explainer Videos

Explainer videos are a very helpful tool if you’re trying to define a concept, service, or idea for your audience. It’s not always an animated video, although that is a popular choice. Explainer videos can also involve live-action film with a narrator communicating the facts in a very simple to understand way.

Video produced by: Push Focus

Tutorials

Video tutorials make learning much easier than printed materials or online help pages. They are often longer format, anywhere from 1 to 5 minutes, and broken down into segments that go into details of different topics.

Customer Testimonial Videos

Customer testimonials depict a real-life story of how a company’s product or service has positively impacted a customer’s life. They can consist of one personal account or multiple customers telling their story. These can be included in branding videos, but they can also be their own stand alone videos. These can vary in length, but shorter versions, under a minute, are useful for individual social media posts.

Product Videos

Product videos show a demonstration of how a product or service works. They make the benefits of the product/service very clear and build brand trust. These videos tend to be anywhere from 30 seconds to 2 minutes long.

72% of customers would rather learn about a product or service by watching a video. (HubSpot)

Presentation Videos

Presentations can act as the added visual element to a talk you’re giving – showing real facts in a more digestible way through video, charts, or infographics. These can vary in length drastically, depending on the length of the presentation.

Video Blogs (Vlogs)

A vlog is typically where a person or brand speaks directly to the consumer. They’re less scripted and more natural, and address a topic or experience they want to share. They can be about travel, fashion, cooking, music, etc. They can be any length, but are often one of the longer types of video.

Webinars

A webinar (short for web seminar) is a live online presentation or conference. They are generally interactive and in real-time with participants getting information and asking questions. Many companies use webinars to build their brand authority, connect with new customers or promote a new product or service. They may also be aimed at existing customers, for training or onboarding, as an extra value add, or to upsell.

Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia)

Live Streams

Live streams are videos simultaneously recorded and broadcast over the internet in real time. They often showcase a behind the scenes take on an event or the actual broadcast of a live event. Sometimes they are not event-based at all and just consist of an online personality “going live” from wherever they are with their thoughts on a particular subject. Many social platforms such as Facebook, YouTube and Instagram have live streaming capabilities. Length often varies.

Interview Videos

Interviews can be filmed in a live setting or on a studio backdrop. The point of an interview video is often to show an expert’s opinion on your product or service. This can help build credibility and trust. Interviews are often included as segments within other video types but can also exist on their own.

Types of Marketing Videos

Alright, now you know the types of marketing videos to use in your 2021 strategy and it is just a matter of choosing which styles are right for you. As a Nashville video production company, we are seeing tons of companies, both large and small, moving here with huge ambitions and we are here to help. Need some guidance figuring out which marketing videos to create?

Give us a shout!

info@pushfocus.com


video marketing trends graph

Video Marketing Trends and Stats 2020

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Storytelling is an ancient art that has withstood the passage of time. What once came in verbal form along with gestures and expressions is now a concoction of zeros and ones lighting up our faces through our screens of choice. In today’s world, the most popular content we humans prefer to receive our “stories” through is video. After digesting these video marketing trends and stats for 2020, it will become very clear that if you want to increase conversion and exposure, a video marketing strategy is the key to your success.

TLDR (that’s Too Long; Didn’t Read for all you non-Redditors): Since we are about to prove how people simply do not read anymore, here’s a video highlighting some powerful video marketing stats that, in all honesty, shocked us a bit.

Still with us? Let’s start with taking a quick look at the many forms of marketing video content:

  • Branding
  • Commercials/Ads
  • Explainers
  • Tutorials
  • Customer testimonials
  • Product videos 
  • Presentations
  • Video blogs (vlogs)
  • Webinars
  • Live streams
  • Interviews

Dive a little deeper into the different styles of video marketing to see which ones are right for you: 11 Types of Marketing Videos You Need to Know in 2021

Let’s now scroll through the latest video marketing trends and statistics to drive home just how powerful video content is in our digital age. Marketers, prepare yourselves to be amazed.

Video Trends:

video marketing use

Video isn’t going anywhere. In fact, these stats show that the amount of video passing through the interwebs is growing at an exponential rate. All aboard the video train!

Preference

  • After Google, YouTube is the second most popular website. (Alexa)
  • 6 out of 10 people would rather watch online videos than television. (Google)
  • 59% of executives say they would rather watch a video than read text. (Wordstream)
  • 72% of customers would rather learn about a product or service by watching a video. (HubSpot)

Retention

  • Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia)

Consumption

  • Mobile video consumption increases by 100% every year. (Insivia)
  • 78% of people watch online videos weekly, and 55% view online videos daily. (HubSpot)
  • Users view more than 1 billion hours of video daily on YouTube. (YouTube)
  • 81% of businesses use video in their marketing strategy — up from 63% over the last year. (Hubspot)

Device

  • 75% of all video plays occur on mobile devices. (eMarketer)
  • People are 1.5 times more likely to watch video on their mobile phones. (Facebook)

Future

  • By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times more than it was in 2017. (Cisco)
  • A Facebook executive predicted that their platform will be all video and no text by 2021. (Quartz)
  • In 2020 there will be close to 1 million minutes of video crossing the internet per second. (Cisco)

Social Video Stats:

video marketing disucssion

Social networks are prioritizing video content with good reason – it’s what the people want. Don’t get left behind in a sea of text and images. Instead, as these video marketing trends imply, use video messaging to increase your chances of being seen and heard.

Preference

  • 65% of people use YouTube to help them solve a problem. (Google)
  • 45% of Twitter users want to see more videos from celebrities. (Twitter)

Consumption

  • Facebook has over 8 billion daily video views. (TechCrunch)
  • Snapchat users watch 10 billion videos daily. (Mashable)
  • Over 1.9 billion people use YouTube (one-third of the internet). (YouTube)
  • 75 million people visit Facebook’s video platform every day. (Adweek)

Shareability

  • Social video gets shared 1200% more than text and images combined. (Wordstream)
  • Social media posts with video receive 48% more views. (HubSpot)
  • Video campaigns on LinkedIn have 50% view rates. (LinkedIn)

Device

  • 90% of Twitter video views occur on a mobile device. (Twitter)

Sales

  • The highest earner last year on YouTube was a 7 year old who made $26 million. (Forbes)
  • 62% of people said they were more interested in a product after seeing it in a Facebook Story. (Marketing Land)
  • Facebook video promotions are now equally as popular as Facebook photo promotions. (Socialbakers)
  • Mobile video ad spend is expected to be around 72% of the total digital ad spend this year. (eMarketer)
  • 81% of businesses prefer to use Facebook for video marketing. (Buffer)

Video Marketing Stats:

Are you ready for some inspiration to ramp up your focus on video marketing strategy? Look no further than these astoundingly powerful video marketing stats that prove using video increases brand awareness.

Preference

  • 85% of consumers want to see more video content from brands. (Hubspot)

Retention

  • 97% of marketers say video has helped users gain a better understanding of their products and services. (Hubspot)

Consumption

  • 50% of viewers aged 18-34 said they would stop what they were doing to watch a video from their favorite creator. (Google)
  • YouTube videos get over five billion views every day (VideoNitch)
  • 25% of companies publish videos every week. (Buffer)

Traffic

  • Videos attract 300% more traffic and help to nurture leads. (MarketingSherpa)
  • Video increases organic search traffic on a website by 157%. (Conversion XL)
  • Adding video to your emails can increase click rates by 300%. (HubSpot)
  • On average, people spend 2.6x more time on pages with video than without. (Wistia)

Sales

  • Including a video on your landing page can increase your conversion rate by up to 80%. (Unbounce)
  • Nearly 50% of internet users look for videos related to a product or service before visiting a store. (HubSpot)
  • 65% of executives have gone to the marketer’s site and 39% have called them on the phone after watching a marketing video. (Forbes)
  • 52% of marketers say video is the type of content with the best ROI. (HubSpot)
  • 64% of consumers will make a purchase after watching branded videos on social platforms. (Tubular Insights)

SEO

  • A website is 53 times more likely to reach the front page of Google if it includes video. (Insivia)

Video Marketing Best Practices:

Make sure you get the most out of your video campaigns by keeping these valuable insights in mind before you start creating.

  • Videos under two minutes long get the most engagement. (Wistia)
  • 85% of Facebook videos are watched without sound, while 60% of Instagram Stories are watched with the sound on. (Instagram)
  • 82% of consumers hate autoplay so Google Chrome blocks autoplay ads. (Marketing Land)
  • 33% of viewers will stop watching a video after 30 seconds, 45% by one minute, and 60% by two minutes. (Ad Age)
  • 65% of viewers skip online video ads as soon as possible. (CNBC)
  • 73% of B2B marketers say video positively impacts their ROI. (Tubular Insights)

Wrapping It Up:

The numbers don’t lie! As a marketer, video content needs to be your number one priority. People simply don’t take well to any other format of messaging. As a Nashville video production company, we are seeing tons of companies, both large and small, moving here with huge ambitions and we are here to help. Stunning and thoughtful videos are a powerful tool to set you apart and ensure the success of your business in this extremely competitive landscape.

Give us a shout!

Email: info@pushfocus.com

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