WeatherBug is a brand owned by GroundTruth, based in New York City, that provides location-based advertising solutions to businesses. WeatherBug consists of a mobile app reporting live and forecast data on hyperlocal weather to consumer users.
Weather Bug only had images promoting their app on the App Store, so a video was the logical next step. They needed people to see how to use the app and the different features it included.
We started by using the app a lot to determine what set their weather app apart. From there, we made sure we knew the current specs for the app store and created the video to match. The best app store videos are concise and quick paced, so that was our goal for this video.