Matthew West is a five-time GRAMMY® nominee, a multiple ASCAP Christian Music Songwriter/Artist of the Year winner and a 2018 Dove Award Songwriter of the Year (Artist) recipient. In addition to his own recording career, he has co-hosted the K-LOVE Fan Awards five times and has more than 130 songwriting credits to his name, including cuts by Rascal Flatts, Scotty McCreery, Michael W. Smith, Amy Grant, Mandisa, Danny Gokey and others, along with back-to-back No. 1 songs by Casting Crowns including their recent single, “Nobody,” which West is featured.
ClientRequest
After hearing the first heard Matthew West’s new single, “What If”, we were really excited when we were asked to create a custom lyric video for it. We were even more excited when they said they wanted the video to be 80’s themed. We love the 80’s! Matthew wanted the video to feel like getting sucked into the 80’s and feature a Delorean.
OurStrategy
We started by creating a custom grid style setting in 3d software. We then used a 3d model of a Delorean and inserted it into the scene. The client wanted it simple, so we focused on the car and the lyrics.
